We offer full agency comprehensive research services, from research design, implementation, reports, presentations, and action plans that help turn insights into opportunities.
We cover a wide spectrum of research areas, from brand positioning to customer satisfaction, providing data-driven solutions to fuel your business growth. We thrive on sensitive and complex topic areas.
Qualitative and Quantitative Research
We are skilled in using a wide range of both qualitative and quantitative techniques to delve deep into customer perspectives and unveil valuable insights. Our methods include focus groups, indepth interviews, surveys, intercepts, accompanied shops, workshops, online community forums, desk research and stakeholder engagement.
Ad Hoc Consulting & Mentoring
Seeking adhoc research support without committing to a full-time role? Or want to develop skills to better manage your own research projects? Our adhoc consulting services provide targeted expertise and support in areas like research design, developing internal capability so you can manage your own projects, and data analysis, like transforming your piles of customer feedback into meaningful insights you can action.
Performance Monitoring & Evaluation
Our professional services extend to program and service evaluations, across various public policy and community areas. Our expertise includes strategic reviews, evaluations, cost-effective analysis, developing program logics and capacity building to develop internal capabilities to support your projects.
We are genuinely curious people, passionate about understanding people's needs and facilitating positive change in organisations and individuals. Our passion drives us to deliver evidence-based insights that empower informed decisions and positive change.
Our approach isn't about a one-size-fits-all solution. Instead, we
use tailored research frameworks and approach our work collaboratively and flexibly, with honesty, respect and a good balance of strategic, creative and pragmatic thinking. We have a strong work ethic and pride ourselves on delivering on our promises.
Our work has empowered clients to move forward more decisively, knowing that our approach, methods and analysis have kept the customer at the heart of every project. Explore some of our extensive client stories spanning over two decades and a wide range of industries and organisations.
Our client, a large and aspiring Regional Council, had aspirations to be reclassified from a 'Regional' to a 'City' Council. Censeo was engaged to understand and measure community's attitudes and values regarding the proposed vision. Our mixed method approach, including focus groups, online immersion sessions and a quantiative survey, provided indepth and rigorous evidence to support our client's formal application for reclassification. The result was a recommendation to the Governor In-Council to consider the change and subsequent notification from the Queensland Government of the formal amendment to a 'City Council'.
BRAND HEALTH & MARKET PENETRATION
After experiencing an encouraging market entrance and strong word-of-mouth referrals for their new seniors' living offering, our client wanted to assess overall market penetration and benchmark their brand health (recall, awareness, sentiment, understanding) to inform their next stage of strategic marketing and growth decisions. Our quantitative approach included a representative sample of telephone interviews with the clients' primary market (70+ year olds) and a mix of telephone and online interviews with key influencers (the children of seniors).
ADVERTISING & COMMUNICATIONS
Queensland's Department of Environment and Science engaged Censeo to conduct research to inform the development and implementation of a future communications strategy and campaign as part of their broader Great Barrier Reef (GBR) Communications Strategy. Our approach included an online survey with Queenslanders aged 18+ living across South East Queensland and the Great Barrier Reef catchment.
See what our clients say
Our most recent collaboration with Censeo and Edmonds Marketing has impressed me, once again. They conducted a comprehensive assessment of our brand health, covering brand recall, sentiment and market penetration meeting all our planned objectives. Having worked with them at a different company, I knew they would deliver.
The investment delivered significant value and I'm eager to continue our partnership to track our brand health over time and further strengthen our brand's position in the aged care and retirement living market.
Their ability to interpret a loosely defined brief was impressive, resulting in beneficial market insights. Communication was excellent and their professionalism was evident in their work quality and presentations.
Craig Flett, National Sales & Marketing Manager
LDK Seniors' Living
Over many years Censeo has worked in partnership with the Children's Hospial Foundation, providing insights on our donors and brand which have helped inform our strategy.
Megan takes the time to understand our objectives and then uses her knowledge and expertise to craft research projects which lead to actionable reports.
Fiona Mullett, Director of Brand & Marketing
Children's Hospital Foundation
Many thanks for your outstanding report and facilitation. I really appreciate the depth that you have gone into in your report and the additional reporting that you have given me. You raised some excellent points to inform the development of product design #2.
Liz Sweatman, Owner
Thank you again for your willingness to assist at the most ridiculous of timeframes. Your high quality work and ability to 'get it done' was pivotal!
Raphael McQueenie, (then) TNS Social & Government
Thanks so much Megan. The depth of insights you obtained from the research was invaluable and exactly the types of things we were searching for.
Sonia Huf, Griffith University
Megan is lead consultant on all projects. She is a skilled researcher and evaluator who brings over 20 years of experience working with and for lead research agencies, commercial and NFP enterprises as well as all levels of government across a range of policy areas. She is skilled in both qualitative and quantitative methods, traditional and online methods, working all stages of research from design to debrief, and in working on often sensitive studies, large and small scale, for government.
Jason has 20 years’ social research experience accumulated in Australia and the UK, including 18 years working with international market leader Kantar Public. He is skilled in the application of both qualitative and quantitative techniques across a wide variety of subject areas in the social issues arena.
Neil Stafford has 20 years’ experience as a researcher, managing and undertaking numerous social research and evaluation projects for local, state, and federal government clients as well as NGOs within the community and social services sector. He is skilled in both quantitative and qualitative research approaches with considerable experience undertaking projects utilising multiple methodologies
STRATEGY & GOVERNANCE
Daniel comes from a background in leadership consultancy and executive leadership and governance roles in the NFP and education sectors. He has strong people, business strategy and stakeholder engagement skills and a broad understanding of research methodology and practice through years of involvement with the industry.
Beyond our core team is an extensive network which allows us to take on projects of various size and scope.
We are Qualified and Trusted Research Partners
Some of those our research has assisted...
(07) 3892 5275
PO Box 10241
Brisbane QLD 4000